Visitor Information

Coaches and accommodation

For great rates on coaches and accommodation, please contact our dedicated travel partners at Field Farm Tours for more information.

How to register

Entry is free for all visitors wishing to attend the East of England Smithfield Festival. You can register by clicking the button top right of the page.

All visitors must register via the website in advance of the event. If you have a large party you would like to register, please call us on 01733 234451 Monday – Friday, 9am – 5pm or email

How to find us

Getting to the Peterborough Arena at the East of England Showground couldn’t be easier, we are only a stone’s throw away from the A1 at Peterborough and only a few miles away from the nearest train station. Here is some helpful information to help you find your way:

Travelling by car:

We are located just off the A1 at Peterborough.The postcode to use in sat navs and route finders is PE2 6XE.

Car parking

Please enter at Gate 15, behind the Arena Centre. There are also hundreds of free car parking spaces located at this gate.

Travelling by train:

We are just 15 minutes from Peterborough’s mainline railway station, Peterborough Train Station, with King’s Cross just a 45-minute ride.

Click here for train times and prices

Book a local taxi:

Peterborough Cars: 01733 704444

Associated Adams Taxi’s: 01733 555800

A2B Cars: 01733 566666

Travelling by plane:

The region’s airports are within easy reach with East Midlands, Birmingham, London Luton and London Stansted just one hour away by car or train.